Consumer Products

Align every aspect of your operations to the needs of next-gen consumers – from product development to retail – with SAP solutions for the consumer packaged goods (CPG) industry. Our software can help you anticipate, plan, and manage demand for innovative consumer goods and products, and surpass the expectations of even the savviest shoppers.

Serving consumers in these challenging times is enabled by technology that allows for “markets of one,” with powerful analytics for identifying patterns that present new opportunities.

SAP solutions help consumer products companies become more consumer driven. The solutions help companies accelerate time to market with products consumers want and respond to dynamic demand quickly and profitably. In addition, companies can reach, engage, and serve consumers with timely, tailored, and relevant information and offers along the entire path to purchase.

SAP solutions help consumer products companies enable the consumer driven digital enterprise by:

  • Being first to market with products consumers want.
  • Optimizing customer service and profitability across demand and supply networks.
  • Maximizing return on brand and promotion investments.

SAP solutions connect processes for consumer products value chains by integrating horizontal lines of business with industry specific solutions on premise, in the cloud, and through mobile devices.

We have have software for every aspect of your consumer product business:

  • Sustainable Product Innovation
  • Procurement
  • Agile Manufacturing
  • Real-Time Supply Chain
  • Sales and Marketing
  • Human Resources
  • Finance
  • Platform and Technology

What to find out more?

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